Restaurant encouraging sex in the bathroom
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An excellent publicity stunt, courtesy of FlexPR working for Mildred's Temple Kitchen.
An article in the Toronto Star is written either by an investigative reporter of the highest class, or by the official PR firm of the restaurant. Is the campaign innovative or in danger of being too successful for its own good?
The Liberty Village restaurant proposes its modern bathrooms become one of the "101 places to have sex before you die."
Mildred's has always elicited a certain response. One customer, who didn't want to be named, remembers going to a wedding at the eatery's old location and seeing a copy of the Kama Sutra in the bathroom.
"They invite it," said the customer.
This time, the invitation is explicit. On its website, Mildred's asks: "Have you given any thought to moving beyond the bedroom?
"Check out Mildred's Sexy Bathrooms throughout the weekend of Big Love. You get the picture."
Actually, the picture is clouded by practicalities. Is the restaurant supplying condoms? What about the health risks of body fluids? And who's cleaning up?
"We've always had little trysts in our bathrooms," says chef/co-owner Donna Dooher, pointing to lingering weekday lunches as a popular time. "We're taking it to the next level on Valentine's weekend."
The restaurant's four bathrooms light up outside when occupied. Staff have learned to watch the light flicker twice when two customers enter the same bathroom, usually a few minutes apart.
Toronto Public Health says as long as there's no sex in the kitchen and the restaurant keeps its washrooms clean and sanitized, it's not fussed. "As far as bodily fluids, it's pretty much similar to the other human functions going on in there," says Jim Chan, manager of the food safety program.
Dooher says customers must bring their own condoms but she's hiring a maid to tidy the washrooms that weekend. "She'll be there with her feather duster and cleaning supplies."
At least diners aren't encouraged to use furry handcuffs, part of a $55 "naughty love hamper," while at Mildred's. "Best to savour and enjoy (those) long after you leave the restaurant," the restaurant says.
Well, I could not find any such encouragements on the website. Perhaps people have started to arrive in droves and go straight to the bathroom. Maybe this promotion wasn’t that well thought-out after all
Sources / More info: http://templekitchen.com/, sx-in-torstar, FlexPR
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